If you think about it, wearing a tiny designer logo that you can barely see is a power move.
, logomania was all the rage. Around 2016, Gucci, Louis Vuitton, and Fendi really leaned into their house monograms and plastered them onto just about any piece—including tops, shoes, and of course, bags. Street style stars and celebrities were walking around looking like walking advertisements for brands, covering themselves head-to-toe in logos that basically proclaimed, “Yes, I can afford all of this!” But in the year 2022, it seems designer logos are going more discreet.
Earlier today, Tracee Ellis Ross emerged in New York City making the case. She wore a chic black suit and paired it with a black crocheted Prada tank. The Italian label’s white lettering—reading “Prada Milano”—was so small that you could blink and miss it. It’s a far cry from the label’sjust two years ago, which had the Prada triangular plaques blown up to cartoonish proportions.