Toys R Us partners with Amazon on its relaunched website 3 years after toy retailer blamed Amazon for putting it out of business
for its dramatic downfall, the recently resuscitated toy brand is now leaning on the e-commerce giant to support its online orders.
When Toys R Us debuted its relaunched website last fall, it served as a hub to browse products, read reviews, make wish lists, but not directly make purchases. Instead, consumers were directed to purchase toys by clicking on a button that sent them to Target.com — buttons that have since been replaced with links to Amazon.Toys R Us has blamed both Amazon and Target for its demise.
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