Google Trends data analysed by price comparison website Compare the Market reveals that Toyota is the world’s most searched car brand for the second consecutive year
The Japanese car manufacturer topped searches in 47 of the 154 countries analysed, representing about 31% of all searches, but other brands are starting to gain ground.
The anomaly was 2019, where BMW secured the win in 118 countries. The impressive lead contributed to BMW holding the title of most searched across all four years, on average. In contrast, brands such as Ford, Nissan and Peugeot appear to be losing speed in the race. Each brand’s search ranking dropped by at least three places last year, with Ford barely scraping into ninth place in comparison to fifth in 2020 — though it was the top-searched brand in the US.
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