Toyota is most searched car brand on Google, with BMW second

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Toyota is most searched car brand on Google, with BMW second
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The 2022 analysis reveals that Toyota accounts for about 44.5% of total searches in 69 of the 155 countries researched.

Denis Droppa

The 2022 analysis reveals Toyota was the most popular search of any car brand in 69 of the 155 countries included in the research, accounting for 44.5% of total searches. That’s up from 31% in 2021 — showing just how far behind Toyota has left its competitors. Trailing in second and third place globally are BMW , and Mercedes . The three brands have consistently held the podium for each of the five years Compare the Market has run its analysis. Of those, 2019 was the only year Toyota lost the throne, with BMW securing 118 countries to its name.

Nissan also saw considerable improvement in its ranking. The manufacturer increased from 10th place in 2021 to sixth in 2022, which was the largest advance other than Jeep’s debut in the top 10.Compare the Market’s general insurance GM Adrian Taylor says the results of the study could be indicative of what people are driving.

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