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, the 66-year-old – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – claimed, in a shock twist, the cheapest replica kits could hit “£100” in 2025.
Tottenham have now released their Nike home and away strips for the 2024-25 campaign – with a stadium version costing £85, and the elite version costing £125. Spurs’ cheapest adult shirt was the joint-most expensive of any Premier League club in the 2023-24 campaign at £80 but the London club have still increased the price by £5.the club is “ripping the fans off”.Wyness suggested fans will allow inflation to “creep into” football because of their love for the game.“In terms of a fan boycott, it’s been talked about at lots of different clubs over the years but it has never really been a success.
“Football tends to be the passion they will allow inflation to creep into because they are so hooked on the sport.”
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