The 63-year-old executive also shares advice for his successor and discusses what he has learned about true luxury.
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Yet during that period, the automaker was in danger of losing relevance as its customer demographic was aging out. According to Müller-Ötvös, the average Rolls owner was 56 years old. In answer, he sought out the advice of numerous private banks and listened to their predictions as to how the landscape of ultra-high-net-worth individuals would be changing in the coming years. “They gave me some remarkable insights . . . and it happened as they forecasted” he says.
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