The Toronto Wolfpack and its wholly owned subsidiary HowlBrands are partnering with Vancouver-based companies International Cannabis Corp. and Organic Flower Investments Group Inc. to launch a line of athlete-focused cannabidiol products.
Toronto Wolfpack and Swinton Lions players square off in Betfred Championship rugby league play Sunday, April 28, 2019 in Toronto. THE CANADIAN PRESS/HO-Toronto Wolfpack-Amy Stoparczyk MANDATORY CREDITTORONTO -- The Toronto Wolfpack, no strangers to blazing a trail, are getting into the cannabidiol products business.
"CBD is a very good, natural way to deal with a lot of issues that athletes have and this is a logical step for us with our own branded products," Wolfpack majority owner David Argyle said in an interview.The first product is a CBD-infused topical cream called Rugby Strength, designed to "combat acute aches and pains." It will hit the market "in the coming months."
"Our goal is to bridge the gap between professional sports and CBD to offer athletes, active people and anyone who experiences physical discomfort, a range of unique wellness products that deliver the indisputable therapeutic benefits of hemp-based CBD," Eva Allouche, head of global brands for HowlBrands, said in a statement.
The products will be available online and in retail outlets and pharmacies, depending on jurisdiction.
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