Mayoral candidate and current councillor Brad Bradford is facing pushback after posting a campaign video compiling the TTC horror stories of several women on TikTok without their permission.
TikTok creator Myah Elliott, 21, said she did not know the video was being made, and did not give Bradford’s team consent to use the video she posted.
Bradford’s TikTok, which has been shared on Instagram and Twitter, splices clips from TikTok together before going to him speaking. She would have been happy to have a conversation about whether the video could be used, and would have researched Bradford before deciding because she is careful about how she shares her political opinions online and how her image is used.Greg Elmer, a professor of professional communication at Toronto Metropolitan University, who researches digital political media said the video likely is a copyright violation.
“As such, anyone who uses said content could be subject to copyright infringement penalties. Politicians and their staff should be well aware of such legal matters, though in almost every election we see similar misuse of copyrighted material such as music and images. Bradford should immediately take down this content.”
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