With the overturning of Roe v Wade, nonprofit experts contribute high-level recommendations for strategy into the future.
knows firsthand the importance of building trust with intentional donor communications during times of injustice.
“When I talk to major donors to these groups, they are most concerned to know specifically what nonprofits are doing to combat gross injustice. My advice to groups right now is to communicate with donors as regularly as possible about what you're doing. Communicate through a number of channels, like one-on-one conversations, e-newsletters, and social media. Be explicit about the strategies you're employing to move toward justice, and to protect the constituents you serve.
“Working in this space right now seems to bring to light even more clearly than before, the interdependence between players and how collective and collaborative efforts are stronger than competitive and self-interested efforts. For example, some abortion care organizations are having great success fundraising right now, and at the same time, others are experiencing a real financial hardship.
The concept of community mission over single mission; community impact over organizational impact - it really seems to hit here and would have implications for marketing, fundraising, programming - what would happen if organizations spent the next six months prioritizing the collective over the self, when possible? What might be achieved? In a moment where it feels like we need to think differently and do things differently, these questions are important and interesting to me.
As mission-driven organizations move forward in the coming months, themes of access, justice, and collaboration will likely arise in conversations. As these experts have pointed out, being prepared and having clarity on organizational messages and policies during this time is high-priority.
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