Top 2 valuable telecoms in South Africa: Brand Finance
remains South Africa’s most valuable brand, notwithstanding an 8% decline in its worth year-on-year, now standing at under R70 billion. This is according to the latest Stats from. Brand Finance is the world’s leading brand valuation consultancy. They have helped thousands of companies understand the financial value of their brands and use that information to drive strategic decision making.
Despite its autonomous operation and listing on the JSE, Vodacom’s affiliation with Vodafone, as revealed by Brand Finance’s data, reinforces its brand equity, thereby fostering increased recognition and trust. Chairman of Brand Finance, Jeremy Sampson says “Amid the myriad of challenges that South African businesses are facing, our research highlights that now, more than ever, brand consistency is crucial in driving growth.”
The recent Tech Industry developments shows that MTN continues to show some firm growth through exploring untapped markets in Africa through its explosive App Ayoba: https://www.itnewsafrica.com/2024/04/african-super-app-hits-35-million-monthly-active-users/ Despite the setbacks of its “Please Call Me” saga, Vodacom continues to excel in brand maintenance value. They have significantly narrowed the gap between themselves and industry leaders MTN. During the six months spanning April to September 2023, Vodacom generated service revenue of R59.35 billion, marking a notable 42.2% surge from the R41.73 billion recorded during the same period in 2022. This substantial increase can be attributed primarily to an additional revenue of R14.
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