The superstar quarterback joined THR for a Zoom interview to talk about his new Hertz campaign, how his feature film came together and working with wife Gisele Bundchen to promote his underwear line.
Now that you’ve been in business for Hertz for a bit, how collaborative is the process or how collaborative are you as a partner?
We’re all back on the move now, post-COVID, and people are on the move traveling more and people are going to be looking ofr their rentals. I love that Hertz has a new fleet of Shelby Mustangs as part of their [Electric Vehicle] lines. It’s a very cool company that was very proactive in being the industry leader in EVs. I love that whole aspect of their business.I had one on set when we were filming about two months ago and I have not seen them since, so I’m a little frustrated by that.
For us, it’s trying to incorporate daily choices in terms of food habits, recycling as well and conscious choices about travel. We have now multiple EVs in our house. We try to be very efficient. We built homes to be very environmentally conscious with our energy consumption. A lot of it is just an accumulation of daily choices.
An agent, Max, who works with Jason, brought the script to him and Jason called me after he read it to say, “Look, I have this amazing script. It’s a great story and I think it has a lot of potential.” We went through several rewrites and it got to an amazing woman, Donna Gigliotti, a great producer. She brought on Kyle [Marvin], our director. We found the most amazing actresses, Lily, Jane, Rita and Sally. They brought it all to life.
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