The owner of Chicago's priciest eatery just raised $10 million to help fancy restaurants do takeout
Kokonas told CNBC that Tock, which has about 100 employees, processed $350 million in transactions last year by selling prepaid reservations to customers for high-end restaurants. When the coronavirus hit, Tock quickly adapted the business to focus on takeout orders. Within the next month or two, Kokonas expects, the company will be on pace to process $1 billion in orders annually.
"I wasn't going to do nothing," said Kokonas, who simultaneously had to figure out how to keep things afloat at his restaurant , where diners pay $395 for its "most intimate, immersive and cutting edge experience," according to the website. "We adapted very very quickly in both cases, and it's working."Tock lets restaurants use the same reservation system they were accessing previously, and charges the same 3% fee. But now instead of asking a customer to enter a time and party size for dining in, the user chooses a time slot for pickup and says how many people will be eating.
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