The 'Swissness Act' is causing changes in the look of an iconic chocolate bar's logo soon. Rather than reading 'of Switzerland,' Toblerone's packaging will say otherwise.
will soon no longer have their iconic Matterhorn mountain peak on their packaging, due to the brand's U.S. owner moving some production outside of Switzerland, reports say.
"Swiss newspaper Aargauer Zeitung reported that Mondelez International Inc., which produces the triangular treat, is changing the design of the mountain depicted on the cardboard wrapper so as not to violate the Swissness Act," Bloomberg states. The company reported announced the plans last year to move some of the triangular treat's production to theThe packaging design is changing as well, to a "modernized and streamline mountain logo that aligns with the geometric and triangular aesthetic," a Mondelez spokesperson told the newspaper.
Toblerone chocolate bars are seen in the shop in Sentilj, Slovenia on September 11, 2021. Their packaging will be getting an update so they will not violate the"Swissness Act" of 2017.
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