To fix Facebook, we need to socialise the networks - There are strong reasons to doubt that competitive capitalism will fix social media networks
Mastodon offers users the ability to join or form their own Mastodon instances so they can self-manage their user data and rules. A Mastodon instance might only allow cat pictures, for example, or it might be dedicated to sports, politics, or general-purpose use. Users are given names that look like email addresses: e.g. you might be “@”. You can then interact with others on the mastodon.social instance, but also with people at other instances, just as you can email people across mails servers .
Networks like Mastodon and Librem Social could build in algorithmic filtering, but at present they do not. Algorithmic filtering has often been used by Big Social Media networks to maximise user engagement, so that users see more ads and make money for the platform owner. Fediverse platforms do not display ads and do not seek profit, so they do not engage in user exploitation to maximise profits.
The Fediverse offers a real-life example of how social media can be run as an ad-free, nonprofit, community-controlled system. One of its most important features is that it undermines the corporate, profit-seeking, American-dominated world of social media. This is critical, because the world’s people — not just Americans — are subjected to the power of Big Social Media.
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