First, Tiffany & Co. created CryptoPunk pendants. Now, Timex is rolling out Bored Ape watches.
The project was the brainchild of Tiffany’s vice president and CryptoPunk #3167 holder Alexandre Arnault, who created his own NFT-inspired pendant earlier in the year.
It's not just companies, either. Armed with the IP rights to use the images within their NFTs commercially, BAYC and other Yuga Labs NFTs holders have alsothem into their own projects, from restaurants to TV shows. Others have rented out their Apes' images to advertising campaigns and products. Some of the stranger collaborations include CBD-infused massage candles and body mousse.
Long-time Bored Ape NFT holders who consulted for the project included Josh Ong, CryptoVonDoom, The Miami Ape, LOGIK, BaronVonHustle and Zeneca. Pre-sales for the Timex pieces go live at an exclusive Art Basel event on Dec. 2. Two days later, Timepiece Forger Pass NFTs will be available online for 2 ETH . Holders can create their watches online from mid-December, and the items will ship in Q2 2023.
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