This comes as the chain transitions from its back-to-basics strategy to growing the business, including in new categories like dinner and cold beverages From alicjawithaj
) – the parent company of Tim Hortons, Burger King, Popeyes and Firehouse Subs – says system-wide sales growth at the coffee and doughnut chain increased 16.3 per cent in the three-month period ending June 30. Comparable sales at Tim Hortons, a key metric in the retail industry that excludes recently opened locations, jumped 14.2 per cent in Canada compared to the same quarter last year, above the growth seen at Burger King and Popeyes .
Throughout the pandemic, sales at Tim Hortons lagged RBI's other brands as morning routines were disrupted and restrictions were implemented in regions across the country. But with pandemic restrictions now lifted, Tim Hortons' traffic and sales have returned, with all product categories except hot beverages seeing positive growth compared to 2019.
So far, the strategy appears to be working. Cold beverage sales are up 12 per cent compared to pre-pandemic levels, the company says, while the lunch category is up 9 per cent. Dinner sales are also up 14 per cent from the last quarter.
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