Tim Hortons just pulled funds from Hockey Canada and people think it's a good move TimHortons
All of these allegations, including news that company funds were used to pay off victims, plus a culture of sweeping incidents"under the rug" have rocked the Canadian hockey world.
Since the news of Tim's funding pull-out, many have applauded the coffee biz for making the right decision. I know there are technically better analogies, but from a strictly cultural standpoint Tim Hortons pulling their sponsorship from Hockey Canada is like Budweiser pulling out of the NFL.Many are hoping this move will force Hockey Canada to bring about meaningful changes, especially since many think they have yet to take responsibility.
This may be the only way Hockey Canada will actually implement change. I am glad to see Tim Hortons will continue to sponsor the women’s program .
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