Warner Music Group, the record label conglomerate behind artists such as Radiohead, AC/DC and Madonna, has signed a licensing deal with Chinese short-video app TikTok to boost its social media revenues. The multi-year deal will help Warner Music's artists and songwriters unlock new revenue and marketing op
Warner Music Group, the record label conglomerate behind artists such as Radiohead, AC/DC and Madonna, has signed a licensing deal with Chinese short-video app TikTok to boost its social media revenues.
The multi-year deal will help Warner Music's artists and songwriters unlock new revenue and marketing opportunities from TikTok's more than 1 billion users, the companies said on Tuesday.Social media platforms like TikTok have seen many new artists go big when content featuring their music went viral, helping them clinch major record deals.
Under the new agreement, Warner Music's artists and songwriters will also have access to TikTok's brand partners such as World Wrestling Entertainment , and to new monetization features like merchandise, ticketing and digital goods. The deal licenses the collection of Warner Recorded Music and Warner Chappell Music to TikTok, TikTok Music - the social media app's premium streaming service, video editor CapCut, and TikTok's Commercial Music Library.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Warner to open, Australia may drop Murphy to accommodate both all-roundersMANCHESTER : David Warner is set to open in the fourth Ashes test against England, Australia captain Pat Cummins said on Tuesday, but spinner Todd Murphy could be squeezed out to accommodate both all-rounders, Mitchell Marsh and Cameron Green.Warner's place looked uncertain after his double failure in the
Read more »
TikTok to perform 'stress test' ahead of EU Digital Services ActBRUSSELS: Chinese-owned social media platform TikTok has voluntarily agreed to a 'stress test' to prepare for the European Union's Digital Services Act (DSA), EU industry chief Thierry Breton said on Tuesday (Jul 18). Under the EU's Digital Services Act (DSA), Alphabet unit Google, Meta and other large onl
Read more »
China hits Jack Ma's Ant Group with nearly $1 billion fineChina's central bank has reportedly slapped technology provider Ant Group, which Chinese billionaire Jack Ma founded in 2014, with a 7.12 billion yuan (approximately $997 million) fine. Latest development: The fine, issued on July 7, is seen as the end of a years-long crackdown on the country's tech sector and Ma's companies that began in 2020. China's central bank explained in a recent statement that the fine was issued in response to “violations of laws and regulations in financial activities” in several areas, including the tech industry.
Read more »
EFL approves sale of Leeds to 49ers groupThe English Football League (EFL) has approved the sale of Leeds United to 49ers Enterprises, who will assume full ownership of the second-tier English club, Leeds said on Monday.Former Leeds owner Andrea Radrizzani reached an agreement in June to sell his stake to the 49ers group, the investment arm of t
Read more »
SoftBank Group invests $65 million in British insurance firm - NikkeiTOKYO : SoftBank Group has invested $65 million in British company Tractable, an insurance technology company that uses AI to assess insurance claims in photos, the Nikkei Business Daily reported on Tuesday.In June CEO Masayoshi Son said he planned to shift to 'offence mode' as artificial intelligence cau
Read more »
Who is Cheng Li Hui, the former Tampines MP involved in affair with ex-Speaker Tan Chuan-Jin?Speaker of Parliament Tan Chuan-Jin and Tampines group representative constituency (GRC) MP Cheng Li Hui resigned on Monday over their...
Read more »