TikTok is due to enter a partnership with Los Angeles-based TalkShopLive to launch its live shopping platform in North America by outsourcing its operation, the Financial Times reported on Saturday citing two people familiar with the operations.
The companies are still finalizing the arrangements, the FT report said, adding that no contracts have been signed so far.
Bytedance-owned TikTok's live shopping platform TikTok Shop is available in Asian markets including Thailand, Malaysia and Vietnam. It was launched in the U.K. last year, according to the report.
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