TikTok said on Wednesday it is launching a product that well let advertisers place ads alongside content produced by premium publishers, half of the ad revenue from which will be shared with those publishers.The social media platform said brands including Buzzfeed, DotDash Meredith, NBCUniversal, UFC and
TikTok said on Wednesday it is launching a product that well let advertisers place ads alongside content produced by premium publishers, half of the ad revenue from which will be shared with those publishers.
It is an extension of TikTok's Pulse program, which lets marketers place their brand next to the top 4 per cent of content on the platform, the company said.
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