Barry Enderwick may not look like your idea of a social media celebrity, but there’s no doubting the sandwich maven’s popularity.
Enderwick’s unabashed sincerity smacks you in the face with the force of one of the pans he uses to fry such delicacies as Singaporean street food favorite, the Roti john. And the mundane act of making and eating a sandwich is such an unsophisticated idea that it makes the entire concept sui generis.
The San Jose marketing executive’s Tiktok fame began with a cookbook written in 1909. A friend sent him “” and convinced him it might make for enjoyable content. As things took off, Enderwick realized he wasn’t the only one interested in what an orange peel and chicken sandwich from 1924 might taste like.
“Sandwiches of History” isn’t without its catchphrases. Before each bite, Enderwick lets the audience know he’s about to “give this sandwich a go” in what sounds like a sketch comedy version of a Baltimore accent. When he makes something that looks like it was invented by Beelzebub within the deepest layer of Dante’s Hell, like the raw oyster sandwich, he lets us know he’s “cautiously pessimistic” about it.
Sandwich influencer? Social media maven? Barry Enderwick’s wildly popular “Sandwiches of History” episodes are filmed in his San Jose kitchen. This staple of diets across the planet may be named after the fourth Earl of Sandwich, but it has origins dating back to the first century, when rabbi Hillel the Elder decided to wrap Paschal lamb inside matzah during Passover.
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