The beauty and lifestyle creator's rapid online fame and ability to sell out products based on her recommendations has led some users to dub the phenomenon the 'Alix Earle effect.'
As her profile has grown, Earle has been praised by her fans for continuing to openly discuss topics like plastic surgery, acne and mental health. UTA will work with Earle to grow her business into TV, audio and more.
“Alix has taken social media by storm, and we look forward to introducing her relatable content to more audiences across new platforms,” Ali Berman, partner and head of digital talent, and Oren Rosenbaum, partner and head of audio, said in a joint statement.Read More About:
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