Considering Gen Z's existentialism and love for nostalgic vices, the rise of tanning bed content online is a recipe for trouble.
” were popular with the help of indoor tanning, there was also somewhat of an awakening to a greater awareness the dangers. For a while afterward it seemed as if indoor tanning had dropped out of popular favor. Pagoto says this timing may mean that Gen Z missed much of the information about the dangers of skin cancer. “They are the generation who has used tanning beds the least.
Sabrina , a 24-year-old in New York, first went into a tanning bed when she was 16. “We were going on a tropical vacation and my mom was like ‘You have to get a base or you will burn and have a miserable time’,” she says. “Then, in college, the gym where I had a membership had free tanning beds, so all of my roommates would do it, and I would just do it, too.
For Sabrina, getting a tan is tied to how she’s feeling about herself, particularly about her body, in a current moment. Considering that the tanning industry has a long history of fatphobic rhetoric— associating a tan with activeness and thinness and the long-discussed idea that tanning has a “slimming effect”— the currentaway from body positivity could end up pushing more people into tanning beds.
Like other young people, Meredith’s approach to the dangers around tanning beds is filled with general pessimism about the future of the planet, in the face of climate change and political unrest. “The world is dying. Lay in a tanning bed. Who cares anymore,”. Despite this, she says she is “slightly concerned” with the possibility of getting skin cancer. “It’s always in the back of my mind,” she says.
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