TikTok and Universal announced a new licensing agreement Thursday, ending a months-long dispute that saw popular music expunged from the social media platform. Millions of videos involving Universal artists became muted on the platform.
The Universal-TikTok deal ends closely watched negotations that saw a breakdown earlier this year as two of the most powerful players in the music and tech industries publicly criticized each other as they jockeyed for leverage. Photo: Antonin UTZ / AFPand Universal announced a new licensing agreement Thursday, ending a months-long dispute that saw popular music expunged from the social media platform.
The deal"focuses on the value of music, the primacy of human artistry and the welfare of the creative community," he said.
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