TikTok Made Me Buy It: A Viral Pair of Zara Jeans (Now On Sale for Just $30)

TikTok made us buy these viral jeans.

went like this: set to a calming lofi beat, a TikToker would show off a brown Zara-emblazoned box and partake in a quick unboxing, removing the jeans from its tissue paper swaddle.

The TikToker would then wiggle the jeans to camera or lay them flat on a chair or the bed. For the final act, the video jump cuts to the TikToker wearing the jeans and showing off the fit in a 180 or 360-degree whirl.

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