Cut through the viral noise and find out what's worth the hype.
And just like those purchases we still don't regret, we've discovered more than a few scents on the app to fall in love with thanks to TikTok's community of "fragheads." And as a whole, they've got a wide range of tastes. The most popular scents on TikTok come from beauty and designer brands you are familiar with, niche and indie ones you may not be, and a few celebrity offerings here and there.
We're not going to overlook the fact that frag hunting can get expensive especially if you've got a taste for niche brands. There is juice on this list that can run you over $300 a bottle. Fortunately, TikTok is for the people, and are also plenty of popular options that won't set you back a ton and still smell like heaven. We mean it — even if your budget is more like two figures instead of three, there's something on here you will absolutely love.
There are dozens of fragrances that have a hold on#perfumeTok. If you're making an initial dive into that side of the social media app, here are a few you'll see a lot of. All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
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