Extremely online, pop culture obsessive; I cover internet trends, memes, art and entertainment.
Music videos aren’t quite as relevant as they were back in the MTV era, but sometimes a video goes viral, bolstered by the whims of TikTok’s algorithm.
The music videos for Cardi B’s “WAP” and Lil Nas X’s “Montero” drew a huge amount of attention because of their elaborate sets and provocative themes, but “Back on 74” has found success through simplicity, strong visuals and immaculate vibes. “Back on 74” is no exception, a one-shot video that takes place in a studio littered with paintings, boasting dance choreography that appears effortless, yet rehearsed to perfection.The video is a glossy, wistfully nostalgic throwback to the 70s, with many TikTokers comparing the dance to the work of Bob Fosse., “Back on 74” cinematographer Shay Latukolan revealed that he wasn’t actually inspired by Fosse, but Michael Jackson, along with The Supremes and The Temptations.
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