TikTok shook the music industry in 2019, but as we enter 2020, will the popular video app continue on?
have joined the platform. In September, TikTok even struck a multiyear partnership with the NFL, which created an official account and will soon launch NFL-themed challenges.
Even with TikTok’s 26.5 million monthly active users in the United States, though, the service will have to evolve more if it wants to maintain success. “If it continues exactly as it is now, there’s a chance that it hits a ceiling,” says Eugene Wei, a former executive for Amazon, Oculus and Hulu, who follows the tech and media industries. “There’s no doubt that after the acquisition [of Musical.
And as it enters 2020, the platform and its parent company, ByteDance, face bigger challenges than ever: from increasing competition from services like Instagram and Facebook , to questions from the U.S. government and lawmakers about whether the app poses a risk to national security. Since October, when Senate Minority Leader Charles Schumer and Sen. Tom Cotton asked U.S. intelligence officials to assess the national security risk TikTok poses due to its ties to China -- calling it a “potential counterintelligence threat we cannot ignore” -- TikTok’s 2020 outlook is murky at best. Though, Ayadi is confident it can become an industry staple: “If we’re talking about the next six months to a year, they’re going to continue to grow,” she says.
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