Real estate agents are finding huge success on TikTok.
Demand for homes has soared, pushing prices up to record levels. Competition is so intense that homes are selling in record time, with multiple bids and all-cash offers. Last year, a Zillow survey showed that 36% of buyers would even purchase a property sight unseen. But despite all the desperate buyers willing to skip the in-person showing, most people still expect to actually see a home first.
The exposure he gets on his content is virtually free, unlike his previous method of paid print advertising. The hashtags on TikTok related to house hunting have gotten millions of views."I'd say about 90% of the views are on the For You page and not the people that follow me," said Whiting."Everybody has an opportunity to go viral. It's not because you have a 100 million or a million followers and that check mark to verify.
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