Short-form social media videos and images that set unattainable appearance standards may harm young women's perception of body image, research suggests.
think and feel about their bodies—and the impacts may be worse if the content is perceived as unedited and natural.videos reflecting unattainable appearance standards—known as appearance-ideal content—is enough to have a negative impact on body image.
"Appearance-ideal content can pressure women to look a certain way that is unrealistic or completely unattainable," says Dr. Jasmine Fardouly, senior author of the study from the School of Psychology at UNSW Science."We know this starts early, with girls as young as six reporting unhappiness with their bodies, desires to look thinner, and even dieting to lose weight."
"We found that appearance-ideal short-form video content on social media, regardless of the medium, can have adverse effects on appearance satisfaction, negative mood, and self-objectification among participants," says Jade Gurtala, an honors graduate in psychology and lead author of the study. While the exact nature of any enhancements applied to the content in the study was unknown, participants perceived the video content they viewed to be less edited and enhanced than the images and were less satisfied with their own appearance by comparison.
"There's also a role for the platforms, which can have very pervasive algorithms that promote appearance ideals and keep users engaged, to help expand the range of content shown to users in their social media feeds," Gurtala says.
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