The fledgling marketing and distribution service SoundOn hopes to make it easier for independent artists to get their music on TikTok.
— now offers artists a wider range of options, including a distribution relationship.
And TikTok is offering highly favorable terms, at least for the first year: Artists initially keep 100% of their royalties when they use the company as a distributor. That number falls to 90% — comparable to Stem, another well-known distribution option — if they continue to work with TikTok after that period, though acts are not required to do so.
Managers whose artists have tested SoundOn say it appears particularly appealing for those who aren’t looking to sign with a major label, providing an opportunity to forge a potentially fruitful relationship with the most important platform in music right now — and do so without giving anything up .
The most recent potential breakthrough came from the Indonesian singer Fabio Asher, who connected with SoundOn to release his debut single, a quavery power ballad titled “Bertahan Terluka.” It debuted at Number 163 on Spotify Top 200 in Indonesia on February 25.
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