Tiger Woods’s Masters win gives Nike investors another reason to cheer GlobeInvestor
Nike Inc’s long-time brand ambassador Tiger Woods gave investors another reason to cheer on Monday, after the world’s biggest name in golf won the Masters, pushing the company’s stock higher.
“A win for a high profile endorser is a clear win for the brand,” Nomura Instinet analyst Simeon Siegel said.Nike celebrated his victory by posting an ad on its website titled “Tiger Woods: Same Dream,” which has received nearly 500,000 views on YouTube in less than a day. Nike and Woods forged a partnership that dates back more than two decades through good times and bad publicity.
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