Tiffany unveils revamped New York flagship, showcasing new look

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Tiffany unveils revamped New York flagship, showcasing new look
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NEW YORK - Tiffany & Co. lifted the lid on its newly renovated New York city flagship on Wednesday (April 26), the centrepiece of a broad brand reset orchestrated by its owner, the world's biggest luxury group LVMH. Wonder Woman film actress Gal Gadot presided over the early morning ribbon cutting ceremony, flanked by Tiffany CEO Anthony Ledru and Alexandre...

Alexandre Arnault, Tiffany & Co. Global Brand Ambassador Gal Gadot along with Anthony Ledru, President and Chief Executive officer of Tiffany & Co. attend a ribbon cutting ceremony for reopening of the Tiffany flagship store on 5th Avenue in Manhattan in New York City, New York, US on April 26.NEW YORK - Tiffany & Co.

The nearly four-year overhaul of the historic building, which was built in the early 1940s and anchors a prominent stretch of midtown Manhattan real estate, began before Tiffany was purchased by LVMH, Europe's most valuable company. LVMH did not reveal the cost of renovations, but executives said it was by far the group's largest retail investment -- surpassing Dior's Avenue Montaigne flagship in Paris, opened last year.

Product-wise, the label's top selling product lines include the T-shaped jewelry, chunky HardWear line and the more recently introduced oval-shaped Lock bracelets.

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