Tiffany & Co. Unveils New 'Tiffany Lock' Campaign with Rosé, Jimin, Florence Pugh, and Nancy Ajram

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Tiffany & Co. Unveils New 'Tiffany Lock' Campaign with Rosé, Jimin, Florence Pugh, and Nancy Ajram
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The jewelry house locks in love with their latest star-studded campaign

August 10, 2023Tiffany & Co. unveils an exciting new campaign heralding the grand expansion of the revered Tiffany Lock collection. In celebration of the collection, the house presents a campaign featuring esteemed house ambassadors, including Rosé of BLACKPINK and Jimin of BTS, alongside the talented singer Nancy Ajram. Adding to the excitement, the campaign marks the grand entrance of actress Florence Pugh into the Tiffany legacy, as she debuts as a newly appointed Tiffany & Co.

“Our house ambassadors showcase the new designs in a campaign that is anchored in the idea of love, which has been central to our brand DNA since our founding in 1837.”The new Tiffany Lock was inspired by an archival padlock from 1883, a design signature of the house for over a century. Created for all genders, the collection introduces an array of pendants, rings, earrings, and bangles in various colorways.

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