Tourism in Toronto has not yet fully recovered from COVID-19, even with help from TIFF, according to expert.
Smith noted, however, the city just enjoyed TIFF, a Toronto Blue Jays game and the Terry Fox Run all in one weekend, and it was exciting to be downtown., with 74 restaurants making the inaugural Toronto selection, including one two-star restaurant, 12 one-star restaurants, 17 Bib Gourmand restaurants, and 44 recommended restaurants."When you add them on top of each another, it creates a lot of demand within the city.
"It was lively, it was a lot of excitement, a huge amount of celebrities came back to town, a lot of parties, a lot of dinners, a lot of before and after shows. Really, it was the best ever. It was a great comeback for us and for the city," Khabouth said. In a Aug. 10, 2022 news release, the federal government said TIFF brings more than 700,000 visitors to Toronto and accounts for more than $114 million in economic activity in the region.