Taylor Swift sold more than 2 million tickets Tuesday for her upcoming tour, Ticketmaster says. It's the most ever sold for an artist in a single day.
In a blog post Thursday, Ticketmaster explained that a “record number of fans” wanted to buy tickets to Swift’s Eras Tour, which begins next year. That prompted a massive slowdown in its platform and sparked outrage among her millions of fans who couldn’t purchase tickets. Ticketmaster basically said that its “Verified Fans” system, a mechanism aimed at eliminating bots that gives presale codes to individuals, couldn’t keep up with the intense demand. Roughly 3.
” That unprecedented demand, combined with a “staggering number of bot attacks as well as fans who didn’t have invite codes” drove “unprecedented traffic” to its site, Ticketmaster said, and, essentially, broke it. “Never before has a Verified Fan on sale sparked so much attention – or uninvited volume,” Ticketmaster said in the blog post. “This disrupted the predictability and reliability that is the hallmark of our Verified Fan platform.
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