PUMA's longstanding history as a trendsetter in fashionable footwear is being celebrated by modern culture shapers such as Dua Lipa, Alexandre Mattiussi, and Vogue.
has been a sportswear empire, its fashionable footwear continues to set it apart from the rest.
PUMA began as a family business, with two brothers starting a shoe factory in Germany. Then, the brothers split up and established their own, separate businesses, both of which became globally recognised names.notes, the familial ties between the two companies is perhaps one of the most underrated facts in fashion.
PUMA eventually expanded beyond performance wear and into lifestyle and fashion, with the development of the perfect track shoe being a pivotal moment in the brand’s trajectory.The Fenty Creeper won Sneaker of the Year in 2016, for example, and sold out in just three hours upon its first release. The latest collaborators each pay homage to PUMA’s longstanding history as a trendsetter in fashionable footwear, appointing modern culture shapers such as Dua Lipa, Alexandre Mattiussi, Rihanna, and