As the thriving apparel resale market sees rapid growth, thredUP wants to dispel the myth that secondhand fashion is only for people shopping on a budget.
Additional square footage in the form of a newly opened grows ThredUp’s U.S. network storage capacity from 6.5 million to 9 million items. The company has also tightened up the rules about what kinds of products it will accept.
“It’s the beginning of people acknowledging the truth. If you buy quality, you’ll get your money back. But if you don’t, and you have an item that’s 100 percent polyester and probably won’t break down for about 1,000 years, you won’t get value for it,” Marino said. “We’re trying to create that virtuous cycle and create more value for those sellers, so they send us quality products and we’ll pay them more product.
Though Marino said it will take some time to break the retail cycle of producing too much stuff only to sell much of it at a discount, he said he’s encouraged by what he’s hearing from the industry.
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