Karissa is a senior reporter at Engadget, covering Meta, Twitter, TikTok, Snap and all things social media. Her interests include tech policy, internet culture, and all the ways our online activities shape our IRL selves.
Meta’s Threads app now has more than 150 million monthly users, an increase of about 20 million new users. Mark Zuckerberg shared the latest user numbers during Meta’’s first-quarter earnings call, saying that the app “continues to be on the trajectory that I hope to see.”
The update suggests Threads is continuing to grow steadily, though at a slower rate than its initial explosive growth. The app racked up more than 100 million downloads in its first week, but later sawin engagement. But over the last six months, Threads has seen more consistent growth and Zuckerberg has speculated the service could eventually be Meta’s next
Notably, Threads seems to be out-performing X by some metrics. Estimates from analytics firm Apptopia indicated Threads has more daily users in the United States than X,Threads is, for now, unique among Meta’s apps in that it doesn’t have advertising so the company doesn’t make money from the app directly. That will likely change at some point provided Threads continues to expand its reach.
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