Consumers are grouchy about what they perceive as deceptive packaging for boxes of chocolates. One Reddit user claimed to have a box of Whitman’s chocolate from the 1990s that showed a higher density of chocolates in each box than now.
Valentines Day aisle, heart shaped gift boxes of Chocolates, Target, Queens, New York.
Subscribe to The Post Most newsletter for the most important and interesting stories from The Washington Post.This is not an example of "shrinkflation," said Ed Dworsky, founder of Consumer World, a consumer advice website. That's the practice of companies slightly downsizing paper products, salty snacks and other package goods to avoid raising prices when ingredient, labor and transportation costs go up.
The government frowns upon this and occasionally does crack down: In 2019, candy makers Ghirardelli and Russell Stover were fined a total of $750,000 after California prosecutors said the companies were selling certain products in "oversized containers" that were "predominantly empty" and misleading consumers.
Dworsky said he learned of the sparsely filled candy boxes when a consumer sent him an email this week after picking up a Whitman's Sampler.
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