Based in Santa Ana, this company now makes hand sanitizer to help Latinos fight coronavirus
Suavecito Chief Executive Pete Adame, from left, Tony Adame, the chief financial officer, and Executive Secretary Jason Venable grew up in Santa Ana and are committed to helping the city
“We’ve just been learning on the go, and it’s been go-go-go nonstop,” said the 38-year-old production manager. Coronavirus cases here lag behind those in other Orange County cities. But the economic crisis wrought by the pandemic hangs across the city. Fourth Street, its “We felt like a start-up again,” said Pete Adame. “Like, what do we need? Who do we call? Who are the homies that need to get hooked up?”
“They’re looked up to here in Santa Ana,” said owner Jeff Jensen. “These guys, they’re worldwide but they’re focused on what’s the most important thing right now — putting stuff in the hands of people who need it.” Latinos, who make up about half of the population in Los Angeles County, accounted for 28% of reported COVID-19 deaths.
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