Jeanne Shewmaker Birnbaum’s new DC-based sustainable-clothing boutique was years in the making.
“To be honest, starting a brand was always gnawing at me, but as my career grew, I put my personal aspirations on hold,” she says. “I loved learning and growing in the industry, so it never seemed like the right time.
love were well-made classics: “a beautiful wool overcoat, a cashmere sweater, a perfectly tailored button-down.” She wanted more “functional pieces” that could be worn to run errands, and then dressed up at night. And: She wanted all of the clothing to be made responsibly and sustainably. So she set out to create a company that offered all of that. Her first step, she says, was a deep dive into how the industry was becoming more sustainable, and the brands paving the way.
Left to right: Casa Raki ‘Olga’ dress ; The Knotty Ones ‘Delčia’ sweater $175 and ‘Pieva’ shorts $115; Frame ‘striped V neck puff sleeve’ shirt and Etica ‘Tyler vintage straight crop’ denim
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