The two-step system launches direct-to-consumer on Nov. 1.
Launching Nov. 1 direct-to-consumer, the brand’s two-step treatment system features a colloidal oatmeal-infused Calming Eczema Serum and an ultra-thin Moisture Patch, which claims to become invisible on any skin tone within 10 minutes of application.
“We thought it was important from a compliance perspective that the product works within a week — it’s shorter than a prescription, and if you extend the period of time that consumers need to use the product, then you lose compliance,” Ferrario said.lately, with brands like SkinFix, Ouai, Murad and Nécessaire introducing recent launches to address concerns like keratosis pilaris, eczema and seborrheic dermatitis.
“Eczema is an issue for so many consumers, but the dermatologist route can be expensive; prescription steroids, we know, are not always suitable for long-term use, and then there are over-the-counter items you can buy in the mass channel as well, but those have limitations as well — they tend to be greasy, they don’t smell great or act as fast — that all affects compliance,” Ferrario said.
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