Why do the sugar cravings kick in?
But is there a reason why some us can feel such a new urge to reach for the Cadbury around our bleed, even if for the rest of the month it's not our snack of choice?
The truth is, there's not much evidence to suggest that it's anything other than comfort eating and learned behaviour. She adds: "Craving chocolate around our time of the month can be down to learned behaviour. We anticipate wanting something sweet around this time, as it is what we are used to. When we eat chocolate, we enjoy the flavour and texture of it in our mouth – the combination of fats and sugars make it taste good and pleasurable. This is a positive reward mechanism, that leads to a release of dopamine . However there is no research indicating that hormones directly can cause chocolate cravings.
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