What broken, deranged part of your brain is a little bit curious to try this ice cream?
Kraft Macaroni & Cheese — and I cannot stress this enough — ice cream. Photo: Kraft Must we challenge God every day? Is there no respite from our dystopian nightmare? What broken, deranged part of my brain is a little bit curious how this Kraft Macaroni & Cheese ice cream tastes? Yes, you read those words correctly: Kraft Mac & Cheese–flavored ice cream. Bow before its terrifying glory.
You can thank/blame Kraft and ice cream company Van Leeuwen for this earthly abomination. Per a press release, the ice cream combines the “familiar cheesiness” of Kraft with ice cream, which is a very casual way of saying, “Yeah, we put that Day-Glo orange powder in here.” This begs the obvious question: Why tho? “We know that there is nothing more refreshing on a hot summer day than ice cream,” Emily Violett, Kraft Macaroni & Cheese brand manager, said in the press release. “That is why we wanted to combine two of the most iconic comfort foods to create an ice cream with the unforgettable flavor of Kraft Macaroni & Cheese we all grew up with.” Yes. Makes sense.
While this is all most likely a ploy to get people to talk about Kraft and Van Leeuwen — a ploy that’s working, clearly — you can actually buy the mac ’n’ cheese ice cream. Starting Wednesday, July 14, at 11 a.m. ET, you’ll be able to buy this “dessert” on Van Leeuwen’s website for $12. However, if you’re in New York City on July 14, you can try the ice cream for free at an ice cream truck in Union Square from 11 a.m. to 6 p.m.
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