After years of social media influencers requesting free ice cream in exchange for 'exposure,' this ice cream truck owner owner made a new rule: 'Influencers Pay Double'
After years of social media influencers requesting free ice cream in exchange for"exposure," CVT Soft Serve owner Joe Nicchi made a new rule:"Influencers Pay Double." In true influencer fashion, Nicchi took to Instagram to post the scathing message. Shortly after, he made it official with a physical sign. View this post on Instagram We've decided to make this thing official with signage. We truly don't care if you're an Influencer, or how many followers you have.
Read MoreBack in May, he shared an email on his Instagram from someone requesting CVT Soft Serve attend their influencer event. The words"HARD PASS" are scribbled in red letters across the email. View this post on Instagram If it's public knowledge that anyone can purchase followers and likes, then why does an"influencer" hold weight? Let's make hard work"huge right now." Let's make not asking people to work for free"huge right now.
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