These customers aren’t McLoyal.
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So what is Ronald McDonald lacking that the Chick-fil-A cows are packing? The survey used five factors to calculate customer satisfaction: Food quality, speed of service, friendliness of staff, the atmosphere in the restaurant and value received for money spent. It also asked about brand image and company values. Both Chick-fil-A and Starbucks garnered polarizing reactions from customers. Most people had good things to say about the chain, but they also saw a high number of negative critics.
McDonald’s customers were also torn in those categories. The restaurant received much more positive feedback than negative but also nabbed more negative feedback than most of the other included brands.NurPhoto via Getty ImagesFirehouse Subs must be doing something right, as it did not get one negative remark from any of the 5,000 participants., could help with the chain’s customer loyalty.
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