Aside from a store in Katong for its sister brand Clemence, Rue Madame boutique founder Ariane Zagury sees further expansion potential in various community malls in Singapore.
Zagury, a Parisian who worked in finance in Paris and London before moving to Hong Kong with her husband in 2008, added, “In Asia, people shop as a hobby and to create connections. We prefer that a client comes to our shop and leaves happy with a smile even if she buys nothing than to buy something and never come back again.”
“I was struck by the very good style of women in Asia but felt there was a lack of offerings for international, contemporary brands. So without really realising what I was doing, I opened my first shop,” she remarked. “Rue Madame is a special destination place that maybe takes a bit of risk in fashion but always with the mindset of our clients who are basically a group of women who are obsessed with fashion. Everywhere we go, we speak to people to find the best brands and that is how we get them into our stores,” said Zagury.
The Group also runs standalone stores for brands including UK athleisure label Sweaty Betty and French casualwear brand American Vintage. In 2017, she launched sister concept store Clemence by Rue Madame, which aims to introduce a range of emerging fashion brands within local haunts in popular neighbourhoods.
“We like our shops to be quite full of products, with weekly new arrivals and very warm. In China, typically concept stores are the opposite and more ‘cool’. That is why despite people saying that China has slowed down, our business has actually been quite strong,” she said. “I think as long as you bring in something special, the clients can feel the difference.”
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