Crowdsourcing has evolved - companies now use it to raise money, vet their product roadmap and recruit employees
closed its ninth Kickstarter campaign on July 18, 2019, generating $12,142,148 from 27,165 backers, averaging an impressive $447 per backer. Once Peak Design fulfills these orders, it will be the largest fully executed Kickstarter campaign of all time. You may recall that Pebble failed to deliver on its infamous Kickstarter, in which backers pledged over $20 million, but the company never shipped its promised product.
Peak Design began life in the Spring of 2011, when the company’s Founder and CEO Peter Dering designed a clip that allows photographers to conveniently attach their cameras on any backpack strap, belt or bag. After a successful Kickstarter campaign, Peter decided to build his company around the wisdom of the crowd and launch each of his new products via crowdfunding.
For instance, Kickstarter is a public benefit corporation, with a mission to,"help bring creative projects to life." Its goal is to facilitate the creative process by helping, “artists, musicians, filmmakers, designers, and other creators.” In contrast, Indiegogo targets raising funds for entrepreneurs, stating on its website, “With Indiegogo, you have the opportunity to support entrepreneurs and new technology from the earliest stages of development.
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