Back from the brink of collapse, this pizza fan-favorite is growing again. 🍕
"We're coming out of the pandemic, we have a lot of energy, and we have a lot of ambitions to be able to push the brand beyond some of the typical just opening company stores," said Giorgio Minardi, EVP of global development and franchise operations."We're trying to be a bit more available to certain markets and certain franchisees."
The blueprint for successful CPK franchises already exists, as the restaurant has several dozen such franchised locations internationally and with just over a dozen franchised locations domestically. But the current U.S. CPK franchises are all in specialty locations, such as airports or sports stadiums.
By entering into franchise agreements with owner-operators running standard California Pizza Kitchen units, the company is poised for growth and increased revenues in coming quarters, potentially returning to markets where locations have closed and pushing into new territories as well. "The reality is, we are very, very strong in California, and Hawaii and some other areas, but we need to now grow and take advantage of this opportunity that the pandemic has given," Minardi said.
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